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Saturday, January 30, 2010

Denim




Denim


Be it a man or woman, young or aged, denim is a favorite apparel for everyone. Denim is an integral part of every one's wardrobe. The underlying fact behind every fashionable denim is that is plays a fatal role in causing environmental pollution. A recent report states that, one pair of jeans consumes around 3,480 liters of water and 32 kilograms of carbon dioxide during the course of its lifecycle. 15-20 chemicals are involved in the manufacturing process of one single jean. More than its manufacturing process, much environmental impact is caused by the consumption of water and energy during the laundering of jeans at homes.



Today most manufacturers focus on reducing wastages, minimizing energy utilization, and eliminating toxic materials from their manufacturing process. Eco denim is the new generation for denim apparels. These are made from 100% organic cotton, spinning dyeing and finishing. In the processing of these apparels only natural products are used. Potato starch is used in place of other chemical substances. Even for its trims recycled buttons, zippers and other materials are used. For the dyeing part natural indigo is used for blue colors.



Market for Eco denims:
Market for eco denim is more consumers driven. Therefore, communicating with the consumers is a more factor while marketing for these apparels. Most of the consumers are not fully aware of the virtues of buying eco denims. So, unaware of its intrinsic worth, they move in for buying some other outfits. The apparel should also include a small description about its organic nature, and its benefits to mankind.



International brands such as Kuyichi, Levi's, Serfontaine, Arne & Carlos, Linda Loudermilk, and Loomstate offer renowned eco denims. Global demand for denim is estimated to increase by 5% on an average. With the increasing concern of environmentally friendly lifestyle, there is a potential market for eco denims. Normally eco denim falls under the category of premium denim class.The consumers, who are unable to go for expensive eco denims go for other alternatives.


Fashion Focused denims:
Fashion and quality are equally important. While the consumer is well aware about the threats if global warming, and would prefer to embrace eco friendly products, fashion is also considered as an important aspect while shopping for clothes. As people examine how green is their own lifestyle, it also influences their shopping for apparels. While eco denims have their own virtues, fashion is a matter that becomes a prime consideration for shoppers especially those who prefer denim apparels.



Ecological lifestyle is the art of living according to ones dreams while minimizing the impact on the environment. Eco fashion is all in rage now. So are you ready to get into a pair of eco denims?

Saturday, January 23, 2010

TECHNICAL TEXTILES





TECHNICAL TEXTILES


Technical textiles are high performance textiles that require special functionality. The market of technical textiles is significant and expanding as the products are being put to an ever-increasing number of end uses in various industries such as agriculture, clothing, construction, health care, transportation, packaging, sports, environmental protection, protective wear and many more although technical textiles have attracted considerable attention, the use of fibers, yarns and fabrics for applications other than clothing and furnishing is not new phenomenon. What is relatively new is a growing recognition of the economic and strategic potential of such textiles to the fiber and fabric manufacturing and processing industries. In some of the most developed markets technical products already account for as much as 50 % of all textile manufacturing activity and output.


The technical textiles supply chain is a long and complex one stretching from the manufacturers of polymers for technical fibers, coating and specialty membranes, through the converters and fabricators who incorporate technical textiles into finished products and use them as an essential part of their industrial operations.


There are no easy paths to success since manufacturers still face the challenge of making economic returns commensurate with the risks involved in operating new and complex market. There is constant need to develop fresh products and applications, invest in new processes and equipments and market to an increasingly diverse range of customers. There is continual erosion of the barriers between traditional definition of textiles and technical textiles.



An appreciation of the development and potential of technical textile markets therefore starts with some clarification of the evolving terminology and definitions of the scope of the industry and markets.

Saturday, January 16, 2010

COLOUR FORECASTING IN TEXTILES





COLOUR FORECASTING IN TEXTILES


The colour forecasting process is one of great complexity and very much an intuitive one. As yet, little information exists about its methodology, even though the process is considered to be a major driving force of the fashion and textile industry.


Colour forecasting is a fundamental part of a collective process known as fashion forecasting or trend prediction,where individuals or teams attempt to accurately forecast the colours, fabrics and styles of fashionable garments and accessories that consumers will purchase in the near future,approximately two years ahead.


The process of colour forecasting is basically one of collecting, evaluating, analysing and interpreting data to anticipate a range of colours desirable by the consumer, using a strong element of intuition, inspiration and creativity.


A dichotomy exists around opinions as to whether or not the forecaster predicts trends or merely creates them. Either way, a process has evolved over a period of time which has, in more recent decades, become increasingly complex. So much so that the secondary resource material readily available to the fashion student rarely offers more than a brief outline of the concept, the tools and the basic methodology involved in the colour and fashion forecasting process.

The process of colour and fashion forecasting has become a more integral part of the roles of many within the industry.Designers, range developers, sourcing personnel, buyers and merchandisers and especially those who specialise in trend prediction for the purpose of selling their prediction packages to the industry all use the current forecasting system. It is becoming increasingly important to clarify this process, both for those currently using the system and for the newcomer to forecasting, in order to improve forecasting.


While fashion forecasting incorporates all aspects of the design of garments and accessories, colour is a significant factor for the consumer when making a purchasing decision.
It is therefore considered that the colour forecasting process is a worthwhile subject to be investigated and further understood in its own right.


Colour forecasting is a specialist sector activity. This specialist sector is a service that makes use of the colour forecasting process. The information is compiled into trend prediction packages and sold to the fashion and textile industry.

Thursday, January 14, 2010

Cotton winner




Cotton winner


“Cotton producers have faced serious challenges in recent years,” said Greg Frey, vice president of the Agricultural Group of Penton Media Inc., the parent company of the Delta, Southeast, Southwest and Western Farm Presses. “Prices, weather and international trade policy have all made growing cotton profitably increasingly difficult.

“The 2010 winners are a testament to the hard work and the environmental ethic of U.S. cotton producers and their determination that the U.S. cotton industry survive and flourish.”
Farm Press began the awards in 1995 to honor growers who were growing profitable, quality cotton and to showcase the good things they were doing in the areas of conservation and environmental stewardship.

This year’s awards are co-sponsored by All-Tex Seed, Americot, Arysta LifeScience, Delta & Pine Land, Greenleaf Technologies, Helena Chemical Co., John Deere, Syngenta and U.S. Borax, Inc.
Griffin, a former nuclear electrician at a Norfolk, Va., shipyard, took a circuitous route to becoming a cotton producer.
He entered an apprenticeship program at the shipyard soon after graduating from high school and worked there for 20 years, rising to senior nuclear manager. But he says he never lost his passion for agriculture.
Often, after working 12-hour shifts at the shipyard, he came straight to the farm to help his father. He also began acquiring and renting land to start his own farm.


While he considers himself a cotton farmer – his e-mail address is cottonpickr – Griffin is a strong believer in rotating cotton with corn, soybean and wheat.
“We have tinkered with and demonstrated we can have a short-term continuous cotton rotation and make it profitable. We haven’t created an ill-effect on the land, and we replenish everything we take from the soil,” he says. “Still, grain crops are important to us from an economic standpoint and important as crop rotation options.


“On some of our land, we go one year corn and two years cotton. On different soil types, we can go with wheat and double crop soybeans followed by cotton. None of our cotton land stays out of cotton for more than one year.”
He uses a precision fertility program that not only saves money, but also fits in well with Griffin’s strict adherence to good soil stewardship. “Putting on no more chemicals and fertilizers than is needed by the crops for top production just makes good economic and environmental sense.”
Allen Pierucci is also a third-generation farmer in the Buttonwillow area of California’s San Joaquin Valley and one who is proud to call himself a cotton producer. “I was destined to be a farmer — a cotton farmer,” Allen says. “There is something about getting up in the morning smelling picker grease. I also just like the smell of cotton.”


Cotton farmer numbers have been dwindling in the San Joaquin Valley where acreage has fallen from more than 1 million acres 12 years ago to less than 200,000 this season due to a three-year drought, more economically attractive competing crops to use available water, and the growth of permanent crops like orchards and vineyards.
But some believe cotton is poised for a comeback next season, particularly because of the approval of Roundup Ready Pima cotton for the 2010 growing season. It could reach 400,000 acres in 2010 as cotton prices firm up and alternatives to cotton fade economically.
Like most farmers, Pierucci faces the yearly challenges of rising costs. He has embraced technology to keep his costs in check. “We used to cultivate at least two to three times for morningglory and bindweed alone. With the Roundup-resistant technology, we cultivate once and spray for weeds,” he said.
Pierucci has joined the ranks of precision ag producers utilizing GPS tractor guidance systems and field mapping. He uses AutoFarm for furrowing out, disking and ripping. “Auto guidance systems are much more efficient and they save time and fuel. When it is foggy, you do not have people standing around waiting for the fog to lift before going into the field.


Like all California producers, Pierucci is diversified. He also grows alfalfa, wheat and last year onions for the dehydrator. In addition, he recently planted a 72-acre pomegranate orchard.
“Last year (2008) alfalfa was fantastic. I did not sell anything for less than $210 per ton,” he said. Prices collapsed under the weight of the worldwide recession and the dramatic economic downturn in the dairy industry. “I have been waiting for one ‘check’s in the mail’ for seven weeks. No one is returning phone calls.
Allen loves to talk about farming. For several years he has hosted teachers on his farm to educate them about California agriculture.


The walls of Julian Pierucci and Sons office are adorned with pictures of his family on the farm. There is a movie poster on the wall as well. It is for the 1965 flick, “The Man from Button Willow,” which helped put the town on the map.
Pierucci wants to keep it on the map as more than a feed and fuel stop on the Interstate. He also wants it to live up to its reputation proclaimed on the sign on the town’s main street — Buttonwillow: Heart of Cotton Country.


Jeff Posey, High Cotton winner for the Southwest, said his leaving the land better than they found it has always been a priority for the three generations of his family who are currently involved in farming.
“We’re always looking for what works best and what’s best for the environment,” Posey said. “We’re spraying less pesticide than we used to. And we’re using cover crops where we can. I hate to see sand blow. We keep as much cover on the ground as possible, but we still may cultivate some to fight sand in the spring.”


Reduced tillage, he said, helps conserve soil and water and improves efficiency. “We can get over fields in less time. Drip irrigated fields and one pivot field have not had a plow in them since we installed the systems.”
In addition to conservation tillage, the Poseys are doing all they can to conserve water with subsurface drip irrigation on 600 acres and low energy precision application systems on their other irrigated acreage. They use the best technology available, including GPS and transgenic varieties, to reduce pesticide and energy use and were early proponents of the Boll Weevil Eradication Program.
Mid-South High Cotton winner Jimmy Hargett has done his part to try to help restore profitability to cotton, providing the inspiration if not the original concept for the module building cotton picker that was later launched by Case IH. But Hargett has also put a lot of effort into preventing soil erosion and improving water quality by using reduced tillage farming practices on the 1,700 acres of cotton, soybean, corn and milo he farms in the rolling hills of west Tennessee.


Hargett’s conversion to no-till cotton did not come easy. “Every acre I used to work, I used a moldboard plow. I thought you had to break ground 10 inches deep to make a cotton crop,” he said in an interview.
The resulting gullies were so deep “you had to have a tractor out there to fill the ditches in so you could cross them with a cotton picker. I was the hardheadedest person in the world about no-till. I always said, ‘no till, no yield.’ But I found out the hard way that in west Tennessee, it’s by far a whole lot better.”


Today, the farm’s soils are protected by terraces, diversions, grass waterways, buffer strips and silt basins, all built by Hargett during his 47 years of farming. Hargett remains optimistic that the cotton industry will continue to flourish, even as it faces some of its biggest challenges. “I think we’ll find a way to keep growing cotton in this country. If we lose the cotton industry, how many people does that affect from seed to shirt.