EUROPE PROMOTES SUSTAINABLE APPAREL CONSUMPTION
The European commission and the European retail sectir launched a Retail forum as part of their drive to promote more environmentally sustainable consumption patterns this March. Meanwhile the Retailers Environmental Action plan (REAP) was launched.
The forum aimed to generate a better understanding of the practical measures needed to promote sustainable consumption and production. Over time the result should be greater availability of environment-friendly and energy efficient products in shops and better information to consumers on how to use products(e.g. apparel) in the most ecological way.
Representative of the European Retail Round Table (ERRT), Pierre-Oliver Beckers from, President and CEO, Delhaize Group, commented:"Despite the very difficult economic climate, the move towards sustainable consumption will only deepen and accelerate... Indeed, the younger generation of consumers and of our staff associates are even more demanding in terms of what they want us to do. They will keep the pressure on us in to the future, a pressure we accept and welcome.
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