GENIUS

Eco-friendly home fashion brand Portico Home & Spa is introducing its GENIUS collection of luxuriously soft and breathable sheets made with a unique 60/40 percent blend of organic cotton and TENCEL MICRO during the HFPA New York Home Fashions Market September 13-17 at its showroom at 230 Fifth Avenue, Suite 1910, in New York City.

Portico is one of the only companies to have introduced such products to the North American market.

This collection is available in fig, stone, earth, and cloud colors and is perfect for homes or hotels interested in being stylish as well as environmentally conscious. TENCEL, a fine cellulose-based fiber made in a closed loop processing system, is known for being soft, wrinkle resistant, absorbent, and durable.Buyers will also be visiting a separate Portico showroom at the United Feather & Down offices at 1071 Avenue of the Americas featuring Portico’s Essential Bedding collection of comforters, pillows, blankets, and mattress pads made with 100 percent organic cotton.

Portico Home & Spa launched its first bed (blankets, coverlets, decorative pillows, duvets, shams, and sheets), and bath ( bath robes, rugs, towels) collection of items made with organic cotton at the Fall 2009 HFPA show.

This resulted in highly successful sales in both the United States and Canada. Portico anticipates sales in over 500 doors, more than double the current number, in major retailers in both countries by the end of 2010.

Noted author and green living expert Summer Rayne Oakes consults on the lines and serves as the Portico brand ambassador.