DENIM

Arvind Ltd., a leading denim producer and retailer in India, unveiled its first 'Arvind Experience Store' at Baroda in Gujarat, which is the firm’s eighth outlet in the country.The company intends to launch in all 100 such outlets pan-India, through 2011-12.Mr Sanjay Lalbhai, Chairman and Managing Director of Arvind Ltd.

while speaking about the company’s future plans said that, they have already launched seven such outlets in Andhra Pradesh, and with launch of the first outlet in Gujarat, they are eyeing to launch another 92 outlets nationwide to take the total number of outlets to 100 by close of current fiscal year.‘

Arvind Experience Store’ is a prototype for the fabric retail channel. The store supports a contemporary and innovative layout, and on display is the entire range of Arvind products. The store, offers tailoring and complete lifestyle solution.The Baroda outlet is spread out on an area of 2000 sq ft and displays top-notch brands like Flying Machine, US POLO and Arrow.

Speaking further, Sanjay said that, Arvind Denim Labs, a concept unique to the Arvind outlet, for the first time would specially stitch washed jeans for their customers. Each of these orders would be specially customized as per customer’s preferences and specifications.

Alongside this, the company also has launched hand-crafted bespoke denim in India for the first time.The denim segment of these new Arvind stores would have a special section particularly catering to the youth and formal wear.